Disparities observed among consumers are often simply put down to culture, brand, or emotions. New neuroendocrinological research links different sensory perception to prenatal hormones! Women very influenced by prenatal testosterone, for instance, are more likely to be sensitive to fragrances and will prefer a fruity to a floral scent. Men influenced by prenatal estrogen are more likely to be sensitive to bitterness and will drink their coffee with sugar or milk, or stick to tea.
With powerful tools like the Hormonal Quotient®(HQ), Consumer EndocrinographyTM, and Sensory GeoMapsTM, our worldwide team of scientists help innovative and international firms:
Learn more about our unique approach at www.derval-research.com
10% of the revenues generated by DervalResearch are donated every year to the Foundation Better Immune System.org.
Exclusive during Pangborn 2011! Enter the drawing for a chance to win signed copies of Prof. Diana Derval’s book “The Right Sensory Mix”, recommended by Philip Kotler and just nominated for the Berry-AMA prize for the best marketing book of 2011. Winners will be announced Wednesday evening.