At home in Asia, the Sensory Research Group offers a comprehensive range of sensory and consumer research services and solutions across the APAC region. Our core business is ‘product understanding’ – using a variety of techniques, spanning from sensory expert panels, to consumer research, to emotional engineering, to advanced data analysis. We research all aspects of products as perceived by our senses. We focus on new product development as well as product optimization – for food as well as non-food products.
Through our Sensory Center in the Philippines, and our own offices across all major Asian markets, we support manufacturers and retailers on food and beverages, personal care, household products and others, to help them optimize their concepts, products, communication activities, pricing strategies, packaging and positioning ideas.
The Sensory Research Group - Your Research Partner in Asia.
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